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Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market
Sarkar, Juhi Gahlot, Sarkar, Abhigyan, Ponnam, AbhilashVolume:
16
Language:
english
Journal:
Young Consumers
DOI:
10.1108/YC-12-2014-00499
Date:
August, 2015
File:
PDF, 192 KB
english, 2015