Exploration of brand sacralization among the young adult...

Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market

Sarkar, Juhi Gahlot, Sarkar, Abhigyan, Ponnam, Abhilash
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Volume:
16
Language:
english
Journal:
Young Consumers
DOI:
10.1108/YC-12-2014-00499
Date:
August, 2015
File:
PDF, 192 KB
english, 2015
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