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Determinants of purchase intention toward sponsoring product: mediating role of sponsor identification in Korean professional baseball games
Baek, Woo yeul, Byon, Kevin K., Jones, Charles W., Choi, Young hwanVolume:
15
Year:
2014
Language:
english
Journal:
International Journal of Sport Management and Marketing
DOI:
10.1504/ijsmm.2014.073211
File:
PDF, 253 KB
english, 2014