Capturing the essence of a brand from its history: The case...

Journal of Brand Management 2005 / 11 Vol. 13; Iss. 2

Capturing the essence of a brand from its history: The case of Scottish tourism marketing

Yeoman, Ian, Durie, Alastair, McMahon-Beattie, Una, Palmer, Adrian
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Volume:
13
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2540253
Date:
November, 2005
File:
PDF, 370 KB
english, 2005
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