Brands as Beacons: A New Source of Loyalty to Multiproduct Firms
Anand, Bharat N., Shachar, RonVolume:
41
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.41.2.135.28670
Date:
May, 2004
File:
PDF, 231 KB
english, 2004