A review of consumer decision-making models and development...

Journal of Financial Services Marketing 2013 / 6 Vol. 18; Iss. 2

A review of consumer decision-making models and development of a new model for financial services

Milner, Trenton, Rosenstreich, Daniela
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Volume:
18
Language:
english
Journal:
Journal of Financial Services Marketing
DOI:
10.1057/fsm.2013.7
Date:
June, 2013
File:
PDF, 154 KB
english, 2013
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