A New Brand World: 8 Principles for Achieving Brand...

Journal of Brand Management 2004 / 5 Vol. 11; Iss. 5

A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

Lanham, Mike
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Volume:
11
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2540187
Date:
May, 2004
File:
PDF, 93 KB
english, 2004
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