Aligning Innovation with Market Characteristics in the...

Journal of Marketing Research 2006 / 05 Vol. 43; Iss. 2

Aligning Innovation with Market Characteristics in the Nonprofit Professional Theater Industry

Voss, Glenn B, Montoya-Weiss, Mitzi, Voss, Zannie Giraud
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Volume:
43
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.43.2.296
Date:
May, 2006
File:
PDF, 164 KB
english, 2006
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