A Multilevel Approach to Retail Management Education: Integrating Customer and Supply Chain Perspectives
Richey, R. Glenn, Skinner, Lauren, Autry, Chad W.Volume:
17
Language:
english
Journal:
Marketing Education Review
DOI:
10.1080/10528008.2007.11489002
Date:
July, 2007
File:
PDF, 2.40 MB
english, 2007