Marketing integration in cross-border mergers and...

European J of International Management 2014 Vol. 8; Iss. 6

Marketing integration in cross-border mergers and acquisitions: conceptual framework and research propositions

Sinkovics, Rudolf R., Jedin, Mohd. Haniff, Sinkovics, Noemi
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Volume:
8
Year:
2014
Language:
english
Journal:
European J. of International Management
DOI:
10.1504/EJIM.2014.064899
File:
PDF, 286 KB
english, 2014
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