Incorporating Context Effects Into a Choice Model

Journal of Marketing Research 2011 / 08 Vol. 48; Iss. 4

Incorporating Context Effects Into a Choice Model

Rooderkerk, Robert P, Van Heerde, Harald J, Bijmolt, Tammo H.A
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Volume:
48
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.48.4.767
Date:
August, 2011
File:
PDF, 608 KB
english, 2011
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