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Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application
Sridhar, Shrihari, Mantrala, Murali K, Naik, Prasad A, Thorson, EstherVolume:
48
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.10.0035
Date:
December, 2011
File:
PDF, 461 KB
english, 2011