![](/img/cover-not-exists.png)
Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration
John M.T. BalmerVolume:
54
Language:
english
Journal:
California Management Review
DOI:
10.1525/cmr.2012.54.3.6
Date:
January, 2012
File:
PDF, 428 KB
english, 2012