Buyer's Relational Desire and Number of Suppliers Used: The Relationship Between Perceived Commitment and Continuance
Rutherford, Brian N., Boles, James S., Barksdale, Hiram C., Johnson, Julie T.Volume:
16
Language:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/mtp1069-6679160305
Date:
July, 2008
File:
PDF, 358 KB
english, 2008