International orientation, marketing mix, and the performance of international German 'mittelstand' companies
Kraft, Patricia, Dowling, Michael, Helm, RolandVolume:
8
Year:
2012
Language:
english
Journal:
International Journal of Business and Globalisation
DOI:
10.1504/ijbg.2012.046207
File:
PDF, 269 KB
english, 2012