The Strategic Market Planning-Implementation Interface in...

The Journal of Marketing Theory and Practice 1997 / SUM Vol. 5; Iss. 3

The Strategic Market Planning-Implementation Interface in Small and Midsized Industrial Firms: An Exploratory Study

Hemant C. Sashittal and Clint Tankersley
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Volume:
5
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40469837
Date:
January, 1997
File:
PDF, 1.86 MB
english, 1997
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