Note—Conjoint Reliability Measures

Marketing Science 1989 / 11 Vol. 8; Iss. 4

Note—Conjoint Reliability Measures

Wittink, Dick R., Reibstein, David J., Boulding, William, Bateson, John E. G., Walsh, John W.
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Volume:
8
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.8.4.371
Date:
November, 1989
File:
PDF, 223 KB
english, 1989
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