Encoding and Media Effects on Consumer Learning...

Journal of Marketing Research 1987 / 02 Vol. 24; Iss. 1

Encoding and Media Effects on Consumer Learning Deficiencies in the Elderly

Catherine A. Cole and Michael J. Houston
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Volume:
24
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151753
Date:
February, 1987
File:
PDF, 624 KB
english, 1987
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