Assessing Reseller Performance from the Perspective of the...

Assessing Reseller Performance from the Perspective of the Supplier

Nirmalya Kumar, Louis W. Stern and Ravi S. Achrol
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Volume:
29
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172573
Date:
May, 1992
File:
PDF, 2.94 MB
english, 1992
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