Thumbs Up, Sales Up? The Contingent Effect of Facebook...

Journal of Management Information Systems 2015 / 10 Vol. 32; Iss. 4

Thumbs Up, Sales Up? The Contingent Effect of Facebook Likes on Sales Performance in Social Commerce

Lee, Kyunghee, Lee, Byungtae, Oh, Wonseok
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Volume:
32
Language:
english
Journal:
Journal of Management Information Systems
DOI:
10.1080/07421222.2015.1138372
Date:
October, 2015
File:
PDF, 526 KB
english, 2015
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