Early Marketing Matters: A Time-Varying Parameter Approach...

Journal of Marketing Research 2010 / 02 Vol. 47; Iss. 1

Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling

Osinga, Ernst C, Leeflang, Peter S.H, Wieringa, Jaap E
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Volume:
47
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.47.1.173
Date:
February, 2010
File:
PDF, 140 KB
english, 2010
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