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A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands
Çifci, Sertaç, Ekinci, Yuksel, Whyatt, Georgina, Japutra, Arnold, Molinillo, Sebastian, Siala, HaythamLanguage:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2015.12.066
Date:
April, 2016
File:
PDF, 583 KB
english, 2016