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Divergent goals in supplier-customer co-development process: an integrated framework
Chiara Cantù, Dr Daniela Corsaro an, Dr, Oinonen, Minna, Jalkala, Anne MaaritVolume:
30
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/jbim-11-2012-0220
Date:
May, 2015
File:
PDF, 262 KB
english, 2015