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[Advances in International Marketing] International Marketing in Rapidly Changing Environments Volume 24 || Wave of home culture and MNC performance: The korean wave (hallyu)
Jean, Ruey-Jer “Bryan”, Chiou, Jyh-Shen, Zou, ShaomingVolume:
10.1108/S1
Year:
2013
Language:
english
DOI:
10.1108/s1474-7979(2013)0000024012
File:
PDF, 419 KB
english, 2013