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Neuromarketing and the “poor in world” consumer: how the animalization of thinking underpins contemporary market research discourses
Nemorin, SelenaLanguage:
english
Journal:
Consumption Markets & Culture
DOI:
10.1080/10253866.2016.1160897
Date:
April, 2016
File:
PDF, 1.59 MB
english, 2016