Are consultants blowing smoke? An empirical test of the...

International Journal of Contemporary Hospitality Management 2003 / 07 Vol. 15; Iss. 4

Are consultants blowing smoke? An empirical test of the impact of menu layout on item sales

Kincaid, Clark S., Corsun, David L.
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Volume:
15
Language:
english
Journal:
International Journal of Contemporary Hospitality Management
DOI:
10.1108/09596110310475685
Date:
July, 2003
File:
PDF, 333 KB
english, 2003
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