A Comment on Capon and Lutz's Model and Methodology for the...

A Comment on Capon and Lutz's Model and Methodology for the Development of Consumer Information Programs

Dan Sarel
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Volume:
47
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251201
Date:
January, 1983
File:
PDF, 323 KB
english, 1983
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