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Extending Our Understanding of eWOM Impact: The Role of Source Credibility and Message Relevance
O’Reilly, Kelley, MacMillan, Amy, Mumuni, Alhassan G., Lancendorfer, Karen M.Volume:
15
Language:
english
Journal:
Journal of Internet Commerce
DOI:
10.1080/15332861.2016.1143215
Date:
April, 2016
File:
PDF, 680 KB
english, 2016