The Role of Relational Embeddedness in Retail Buyers'...

Journal of Marketing Research 2006 / 11 Vol. 43; Iss. 4

The Role of Relational Embeddedness in Retail Buyers' Selection of New Products

Kaufman, Peter, Jayachandran, Satish, Rose, Randall L
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Volume:
43
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.43.4.580
Date:
November, 2006
File:
PDF, 98 KB
english, 2006
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