Altruistic eWOM marketing: More than an alternative to...

Journal of Retailing and Consumer Services 2016 / 07 Vol. 31

Altruistic eWOM marketing: More than an alternative to monetary incentives

Reimer, Thomas, Benkenstein, Martin
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Volume:
31
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2016.04.003
Date:
July, 2016
File:
PDF, 779 KB
english, 2016
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