A dialogic communications interrogation of the online brand...

International Journal of Bank Marketing 2012 / 10 Vol. 30; Iss. 7

A dialogic communications interrogation of the online brand dispositions of banks operating in Ghana

Hinson, Robert E., Madichie, Nnamdi O., Ibrahim, Masud
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Volume:
30
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/02652321211274264
Date:
October, 2012
File:
PDF, 358 KB
english, 2012
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