[Bridging Tourism Theory and Practice] Tourism Branding:...

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[Bridging Tourism Theory and Practice] Tourism Branding: Communities in Action Volume 1 || Chapter 16 STRATEGIC BRANDING IN HOSPITALITY The Case of Sol Meliá

Cai, Liping A., Gartner, William C., María Munar, Ana
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Volume:
10.1108/S2
Year:
2009
Language:
english
DOI:
10.1108/S2042-1443(2009)0000001018
File:
PDF, 191 KB
english, 2009
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