Does the Nature of the Interaction Matter? Understanding...

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Journal of Service Research 2016 / 04

Does the Nature of the Interaction Matter? Understanding Customer Channel Choice for Purchases and Communications

Polo, Y., Sese, F. J.
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Language:
english
Journal:
Journal of Service Research
DOI:
10.1177/1094670516645189
Date:
April, 2016
File:
PDF, 289 KB
english, 2016
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