Netnography: Doing Ethnographic Research Online -- Robert...

Netnography: Doing Ethnographic Research Online -- Robert V. Kozinets

O'Donohoe, Stephanie
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Volume:
29
Year:
2010
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/S026504871020118X
File:
PDF, 158 KB
english, 2010
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