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Product-Market Strategy and the Marketing Capabilities of the Firm: Impact on Market Effectiveness and Cash Flow Performance
Douglas W. Vorhies, Robert E. Morgan and Chad W. AutryVolume:
30
Language:
english
Journal:
Strategic Management Journal
DOI:
10.2307/27735493
Date:
December, 2009
File:
PDF, 4.15 MB
english, 2009