Response Bias, Yea-Saying, and the Double Negative

Response Bias, Yea-Saying, and the Double Negative

Johan Arndt and Edgar Crane
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Volume:
12
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150446
Date:
May, 1975
File:
PDF, 567 KB
english, 1975
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