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Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent Recommendations
Cooke, Alan D.J., Sujan, Harish, Sujan, Mita, Weitz, Barton A.Volume:
39
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.39.4.488.19121
Date:
November, 2002
File:
PDF, 100 KB
english, 2002