Marketing the Unfamiliar: The Role of Context and...

Journal of Marketing Research 2002 / 11 Vol. 39; Iss. 4

Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent Recommendations

Cooke, Alan D.J., Sujan, Harish, Sujan, Mita, Weitz, Barton A.
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Volume:
39
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.39.4.488.19121
Date:
November, 2002
File:
PDF, 100 KB
english, 2002
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