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The role of medium content and ad format congruity in influencing advertising outcomes
Bishop, Melissa M., Brocato, E. Deanne, Vijayalakshmi, AkshayaLanguage:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2015.1033442
Date:
May, 2015
File:
PDF, 431 KB
english, 2015