The Entry Strategy of Retail Firms into Transition...

Journal of Marketing 2007 / 04 Vol. 71; Iss. 2

The Entry Strategy of Retail Firms into Transition Economies

Gielens, Katrijn, Dekimpe, Marnik G
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Volume:
71
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.71.2.196
Date:
April, 2007
File:
PDF, 282 KB
english, 2007
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