Managing Imitation Strategies: How Later Entrants Seize...

Journal of Marketing 1995 / 10 Vol. 59; Iss. 4

Managing Imitation Strategies: How Later Entrants Seize Market Share from Pioneers

Morgan, Neil A., Schnaars, Steven P.
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Volume:
59
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1252332
Date:
October, 1995
File:
PDF, 285 KB
english, 1995
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