Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity
Najafi-Tavani, Saeed, Sharifi, Hossein, Najafi-Tavani, ZhalehLanguage:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2016.04.080
Date:
May, 2016
File:
PDF, 326 KB
english, 2016