Let marketers reclaim corporate strategy

Journal of Strategic Marketing 2006 / 06 Vol. 14; Iss. 2

Let marketers reclaim corporate strategy

Mattsson, Jan, Ramaseshan, Ram, Carson, David
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Volume:
14
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/09652540600659806
Date:
June, 2006
File:
PDF, 319 KB
english, 2006
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