![](/img/cover-not-exists.png)
How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements
Kim, S. J., Hancock, J. T.Language:
english
Journal:
Communication Research
DOI:
10.1177/0093650216644017
Date:
April, 2016
File:
PDF, 1.07 MB
english, 2016