How Advertorials Deactivate Advertising Schema: MTurk-Based...

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How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements

Kim, S. J., Hancock, J. T.
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Language:
english
Journal:
Communication Research
DOI:
10.1177/0093650216644017
Date:
April, 2016
File:
PDF, 1.07 MB
english, 2016
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