Where Did All That Money Go? Understanding How Consumers...

Journal of Marketing 2008 / 11 Vol. 72; Iss. 6

Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget

Du, Rex Y, Kamakura, Wagner A
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Volume:
72
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.72.6.109
Date:
November, 2008
File:
PDF, 892 KB
english, 2008
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