Cross-Category Effects of Aisle and Display Placements: A...

Journal of Marketing 2009 / 05 Vol. 73; Iss. 3

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

Bezawada, Ram, Balachander, S, Kannan, P.K, Shankar, Venkatesh
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Volume:
73
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.73.3.99
Date:
May, 2009
File:
PDF, 177 KB
english, 2009
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