Making Complementary Choices in Consumption Episodes:...

Making Complementary Choices in Consumption Episodes: Highlighting versus Balancing

Ravi Dhar and Itamar Simonson
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Volume:
36
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151913
Date:
February, 1999
File:
PDF, 2.68 MB
english, 1999
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