Consumer behaviour in the context of SMS-based marketing

Consumer behaviour in the context of SMS-based marketing

Shareef, Mahmud Akhter, Dwivedi, Yogesh K., Rana, Nripendra P.
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Volume:
15
Language:
english
Journal:
The Marketing Review
DOI:
10.1362/146934715x14373846573540
Date:
August, 2015
File:
PDF, 151 KB
english, 2015
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