Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter, Dwivedi, Yogesh K., Rana, Nripendra P.Volume:
15
Language:
english
Journal:
The Marketing Review
DOI:
10.1362/146934715x14373846573540
Date:
August, 2015
File:
PDF, 151 KB
english, 2015