A brand preference and repurchase intention model: the role of consumer experience
Ebrahim, Reham, Ghoneim, Ahmad, Irani, Zahir, Fan, YingLanguage:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2016.1150322
Date:
May, 2016
File:
PDF, 2.08 MB
english, 2016