A brand preference and repurchase intention model: the role...

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A brand preference and repurchase intention model: the role of consumer experience

Ebrahim, Reham, Ghoneim, Ahmad, Irani, Zahir, Fan, Ying
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Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2016.1150322
Date:
May, 2016
File:
PDF, 2.08 MB
english, 2016
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