An exploration and extension of the Value Discipline...

An exploration and extension of the Value Discipline Strategy (VDS) typology in educational institutions

Ross, Mitchell, Grace, Debra
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Volume:
30
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634501211231865
Date:
June, 2012
File:
PDF, 170 KB
english, 2012
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