Keeping Your Enemies Closer: When Market Entry as an...

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Marketing Science 2016 / 05

Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense

Cai, C. Jeffrey, Raju, Jagmohan S.
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Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2016.0988
Date:
May, 2016
File:
PDF, 595 KB
english, 2016
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