Riding the Saddle: How Cross-Market Communications Can...

Journal of Marketing 2002 / 04 Vol. 66; Iss. 2

Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales

Jacob Goldenberg, Barak Libai and Eitan Muller
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Volume:
66
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/3203412
Date:
April, 2002
File:
PDF, 3.11 MB
english, 2002
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